Acorn Valley Mascot

This project involved designing a giraffe mascot for Acorn Valley to serve as a friendly and approachable visual representative of the brand. The character was developed with versatility and real-world application in mind, and has been successfully produced as stickers and printed on apparel. The illustration style emphasizes warmth, simplified shapes, and clear expression, making the mascot engaging for children and families while remaining consistent with Acorn Valley's outdoor and educational identity. Careful attention was given to colour, posture, and character personality to ensure recognizability across different formats. This project demonstrates my ability to create character-based branding assets that extend beyond concept art into tangible products, strengthening brand presence and emotional connection through illustration.